Editing Scientology (section)

=== Promotional material ===

{{See also|Celebrity Centres|Scientology and celebrities}}
[[File:CelebrityCentre.jpg|thumb|right|The Church of Scientology's Celebrity Centre in Hollywood, Los Angeles]]
The Scientology organization employs a range of media to promote itself and attract converts.{{sfn|Thomas|2021|p=32}} Hubbard promoted Scientology through a vast range of books, articles, and lectures.{{sfn|Bigliardi|2016|p=665}} It publishes several magazines, including ''Source'', ''Advance'', ''The Auditor'', and ''Freedom''.{{sfn|Lewis|2009a|p=6}} It has established a publishing press, New Era,{{sfnm|1a1=Grünschloß|1y=2009|1p=229|2a1=Thomas|2y=2021|2p=51}} and the audiovisual publisher Golden Era.{{sfn| Grünschloß|2009|p=229}} It has also used the Internet for promotional purposes,{{sfn|Thomas|2021|p=34}} and employed advertising to attract potential converts, including in high-profile locations such as television ads during the 2014 and 2020 [[Super Bowl]]s.{{sfnm|1a1=Bigliardi|1y=2016|1p=675|2a1=Thomas|2y=2021|2p=33}}

The organization has long used celebrities as a means of promoting itself, starting with Hubbard's "Project Celebrity" in 1955 and followed by its first Scientology [[Celebrity Centre]] in 1969.{{sfn|Thomas|2021|p=33}} The Celebrity Centre headquarters is in Hollywood; other branches are in Dallas, Nashville, Las Vegas, New York City, and Paris.{{sfn|Westbrook|2019|p=51}} In 1955, Hubbard created a list of 63 celebrities targeted for conversion to Scientology.<ref name="Shaw_telegraph">{{Cite news|url=https://www.telegraph.co.uk/culture/film/3671262/What-do-Tom-Cruise-and-John-Travolta-know-about-Scientology-that-we-dont.html|title=What do Tom Cruise and John Travolta know about Scientology that we don't?|last=Shaw|first=William|date=February 14, 2008|work=The Daily Telegraph|access-date=June 25, 2009 | location=London |archive-url=https://web.archive.org/web/20120223012810/http://www.telegraph.co.uk/culture/film/3671262/What-do-Tom-Cruise-and-John-Travolta-know-about-Scientology-that-we-dont.html|url-status=live|archive-date=February 23, 2012}}</ref> Prominent celebrities who have joined the organization include [[John Travolta]], [[Tom Cruise]], [[Kirstie Alley]], [[Nancy Cartwright]], and [[Juliette Lewis]].{{sfnm|1a1=Cusack|1y=2009|1p=389|2a1=Urban|2y=2011|2p=1|3a1=Urban|3y=2012|3p=335|4a1=Westbrook|4y=2019|4p=51}} It uses celebrity involvement to make itself appear more desirable.{{sfn|Cusack|2009|p=396}} Other new religious movements have similarly pursued celebrity involvement such as the [[Church of Satan]], [[Transcendental Meditation]], [[ISKCON]], and the [[Kabbalah Centre]].{{sfn|Cusack|2009|p=396–397}}