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=== As Landmark, 1985 to present === The last est training was held in December 1984 in San Francisco, after which it was replaced by a purportedly "gentler" course called "The Forum," which began in January 1985. "est, Inc." evolved into "est, an Educational Corporation," and eventually into [[Werner Erhard and Associates]]. In 1991 the business was sold to the employees who formed a new company called Landmark Education with Erhard's brother, Harry Rosenberg, becoming the CEO.<ref name="lauramcclure">{{cite journal |title=The Landmark Forum: 42 Hours, $500, 65 Breakdowns |last=McClure |first=Laura |journal=Mother Jones |url=https://motherjones.com/media/2009/07/landmark-42-hours-500-65-breakdowns |date=July–August 2009 |access-date=October 13, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101018174746/https://motherjones.com/media/2009/07/landmark-42-hours-500-65-breakdowns |archive-date=October 18, 2010 }}</ref> Landmark Education was structured as a for-profit, employee-owned company; since 2013, it operates as [[Landmark Worldwide]] with a consulting division called Vanto Group.<ref>{{cite journal |title=Soul Training: A Retooled Version of the Controversial est Movement – Seekers of Many Stripes Set Out on a Path of Self-examination |last=Bass |first=Alison |journal=The Boston Globe |url= http://boston.com/globe/search/stories/reprints/soultraining062199.htm |date=March 3, 1999 |access-date=October 11, 2010}}</ref> Some sociology and religious movement scholars have classified Landmark as well as its parent organization 'est' as a "[[new religious movement]]" (NRM).<ref name=Barker_2004>{{cite book | last1 = Barker | first1 = Eileen | author-link1 = Eileen Barker | chapter = General Overview of the 'Cult Scene' in Great Britain | editor1-last = Lucas | editor1-first = Phillip Charles | editor2-last = Robbins | editor2-first = Thomas | editor2-link = Thomas Robbins (sociologist) | title = New Religious Movements in the Twenty-first Century: Legal, Political, and Social Challenges in Global Perspective | url = https://books.google.com/books?id=WW-XcDe-IMEC | series = Sociology/Religious studies | year = 2004 | location = New York | publisher = Psychology Press | publication-date = 2004 | page = 28 | isbn = 978-0-415-96577-4 | access-date = 23 June 2021 | quote = Erhard Seminars Training (''est'') and other examples of the human potential movement joined indigenous new religions, such as the Emin, Exegesis, the Aetherius Society, the School of Economic Science, and the Findhorn community in the north of Scotland, and a number of small congregations within mainstream churches were labelled 'cults' as they exhibited some of the more enthusiastic characteristics of new religions and their leaders.}}</ref><ref name=Barker_2005>{{cite book | last1 = Barker | first1 = Eileen | author-link1 = Eileen Barker | chapter = New Religious Movements in Europe | editor1-last = Jones | editor1-first = Lindsay | title = Encyclopedia of Religion | url = https://books.google.com/books?id=ODIOAQAAMAAJ | year = 2005 | location = Detroit |publisher=MacMillan | page = 6568 | isbn = 978-0028657431 | quote = The majority of NRMs [New Religious Movements] are, however, not indigenous to Europe. Many can be traced to the United States (frequently to California), including offshoots of the Jesus Movement (such as the Children of God, later known as the Family); the Way International; International Churches of Christ; the Church Universal and Triumphant (known as Summit Lighthouse in England); and much of the human potential movement (such as est, which gave rise to the Landmark Forum, and various practices developed through the Esalen Institute). }}</ref><ref>{{cite book |last=Beckford |first=James A. |author-link=James A. Beckford |url=https://books.google.com/books?id=WW-XcDe-IMEC |title=New Religious Movements in the Twenty-first Century: Legal, Political, and Social Challenges in Global Perspective |publisher=Routledge |year=2004 |isbn=0-415-96576-4 |editor1-last=Lucas |editor1-first=Phillip Charles |location=Abingdon and New York |page=256 |language=en |chapter=New Religious Movements and Globalization |quote=The prospect of a new global order is also central to many variants of the Human Potential and New Age movements and Scientology. All these very different kinds of NRM nevertheless share a conviction that human beings have, perhaps for the first time, come into possession of the knowledge required to free them from traditional structures of thought and action. Hence, the confidence of the Maharishi Mahesh Yogi, founder of Transcendental Meditation, and of Werner Erhard, the founder of est (now largely re-configured as the Landmark Trust) |editor2-last=Robbins |editor2-first=Thomas |editor2-link=Thomas Robbins (sociologist)}}</ref>
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