Editing "I AM" Activity (section)

=== Popularity ===
The Ballards' popularity spread, including up to a million followers in 1938.<ref name="Barrett 1996" />{{rp|191}} Donations were not formally required, but it was made clear that they were necessary in order to receive blessings from the masters.<ref name="Herald" /><ref name=CCAA/> 

The first of many "conclaves" held in scores of cities in their national tours was Philadelphia, Pennsylvania, October 10–19, 1934.<ref name="history"/> According to a ''Los Angeles Magazine'' article, in August 1935, the Ballards hosted a gathering at the [[Shrine Auditorium]] in Los Angeles that drew a crowd of 6,000.<ref name="Thompkins 1997"/>{{rp|22}} Guy Ballard spoke under the pseudonym he used in authoring his books, Godfre Ray King, and his wife used the pseudonym Lotus. The meeting included teachings they described as being received directly from the ascended masters. They led the audience in prayers and affirmations that they called decrees, including adorations to God and invocations for abundance of every good thing, including love, money, peace, and happiness.<ref name="history" />

The "I AM" Activity spread to parts of Canada, entering [[Alberta]] in 1937, with the first meetings held in [[Calgary]], organized by a [[telegraph]] operator who had brought back a copy of ''Unveiled Mysteries'' from California.<ref>{{cite book |last1=Mann |first1=W. E. |title=Sect, Cult, and Church in Alberta |date=1955 |publisher=University of Toronto Press |page=25}}</ref> A second group was started in [[Edmonton]], and the movement grew in Alberta until Ballard's death in 1939, then declined with the United States government's denial of mailing privileges in 1940.<ref>{{cite book |last1=Mann |first1=W. E. |title=Sect, Cult, and Church in Alberta |date=1955 |publisher=University of Toronto Press |page=142}}</ref> A slight revival of the group in Alberta came in 1945, with a new policy of lending literature, but by 1947, it was estimated there were less than 100 followers in the province.<ref>{{cite book |last1=Mann |first1=W. E. |title=Sect, Cult, and Church in Alberta |date=1955 |publisher=University of Toronto Press |page=26}}</ref>